From my work I reallised memes are also a powerful influence on us as individuals as we form and bring them into existence as we grow and gain life experiences. Memes appear as beliefs, behaviours and habits we use to make sense of the world around us and supposedly help us survive and thrive within our self, our families and our community.  In reality though, the world and the people we associate with are constantly changing and sometimes, particularly when difficulties arise in our life, our understanding of the world needs to be reviewed and actively interacted with to identify any ideas and memes which are helping or hindering our continued growth and development.